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What is coworking?

Simply put, coworking is when people share workspace. Back in the late 1990s/early 2000s the phrase ‘coworking’ got popular to describe what was typically an office shared between multiple individuals or a few companies at once, where a typically open-concept room with desks in it may be accessorized with a time-shared meeting room, kitchen etc…

It didn’t take long for people to start businesses that enabled communities to develop around shared workspace – all over the world, from San Francisco to NYC to Toronto and across Europe, Africa and Asia. The first wave of commercial coworking was fairly humble and since has grown into venture-capital backed real estate plays often corrupting the values early coworking operators stood for (Collaboration, Openness, Sustainability, Accessibility and Community.)

We at StartWell believe that a new wave of Coworking – something we’re calling ‘Coworking 2.0‘ will become more relevant in the 2020s – where Innovation, Creativity and Comfort get added to the list of values sought from coworking spaces. In fact, in 2021 we opened new media production studios and launched a publication called Coworking 2.0 to explore these concepts and share knowledge.