Among many other things – our lifestyles, livelihoods and sense of safety are being challenged in new ways with our world’s response to the global pandemic.

Though our busy city lives have become quieter with reduced traffic and commercial closures, mass media outlets seem to be shouting louder than ever – reporting on perspectives shared from crystal balls and pulpits alike.

‘Social Distancing’ has entered our common lexicon in just a few weeks and brought questions with it that all seek a natural way of communicating when we can’t physically be together. Despite videoconferencing moving out of the boardroom and into our palms and living rooms, humanity is finding it difficult to exclusively digitize togetherness. Not all hired work is able to be done remotely and joblessness is being faced by millions of people for their first time.

Yes, these are indeed confusing times – however, they have motivated us at StartWell to create our digital magazine for the purpose of sharing authentic stories from our member base and beyond.

In the magazine, A New Normal will bring together unique perspectives of our community and network of Canadian innovators working through the challenges which our society’s pandemic response is creating.

We hope that the stories we publish will offer insights which help demystify the path ahead for all of us.

If you have any recommendations for topics or stories we should cover, need access to space on campus or anything else, you can always reach me via qasim@startwell.co

Qasim Virjee
Founder & CEO, StartWell