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Nobis Announces Simu Liu As Global Ambassador With Campaign Shot At StartWell

October 27, 2021



Justin Wu“It was an absolute joy to work at Startwell Studios! They have everything you need for studio photography and as a bonus, they even offer barista on set! This is now my go-to studio.”

JUSTIN WU, Director & Photographer

StartWell is thrilled to announce a collaboration with Toronto based Director and Photographer Justin Wu to bring our favourite Canadian outerwear brand Nobis to StartWell Studios (our dedicated media production building on Niagara Street in Toronto’s downtown-West) for a stunning photo shoot that recently launched their latest marketing campaign and a new global ambassadorship for actor Simu Liu – who has recently been in the spotlight as Marvel’s latest namesake hero in Shang-Chi and the Legend of the Ten Rings.)

Nobis’ Brand Manager Sharad Mohan wanted to demonstrate how their clothes enable myriad aspects of a dynamic lifestyle – given Mr. Liu’s manifold talents as singer, boxer, martial artist, stunt-man, actor and more, the shoot was exciting and resulted in a successful series, as you can see from these images.

We’re so happy that this shoot came together so well and that the cast and crew all enjoyed our barista services plus lighting & grip equipment!

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