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In Conversation: Digital 55 on “Hybrid Events”

June 29, 2020

Lauralee Sheehan and Kaila Simoneau from award winning StartWell member studio Digital 55 join us on stage in the Event Studio on King Street West for this conversation about bringing people together through online learning experiences.

As the two relate from their recent client experience working through the pandemic, people learning online are less interested in the linear narratives which may have worked in physical classroom settings.

Because most people are familiar with Social Networks and experience interactivity online in their entertainment space, event planners putting audiences together (for education or other purpose) will need to consider how they can offer content in a way that feels live but non-linear and engaging.

Hybrid events should apparently use digital tools to bring audience members together online in ways that engage them with each other perhaps as much as the content they are presented through an event.

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