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Better brands use authentic media production – w/Nikolas Badminton

April 4, 2023

StartWell resident futurist Nikolas Badminton, a renowned futurist speaker and author, joined us in studio to discuss the evolving role of media in the corporate sector.

He doesn’t think that generative Ai will replace quality original content anytime soon – despite it possibly cannibalising quick turn-around low-end creative gig work.

Instead, modern companies have an opportunity to leverage solutions like StartWell’s end-to-end media production house to enable a greater level of authentic brand expression by empowering staff to create content that speaks to customers, partners and other stakeholders.