McRock Capital’s 2022 Holiday Music Video – Produced by StartWell

McRock Capital is the first investment company in Canada to focus on ‘Digital Industrial’ as a category.

Every year its cofounders (Scott MacDonald and Whitney Rockley) create a fun holiday music video and this year we produced it for them at StartWell at our dedicated studio for stills and motion on Niagara Street in downtown Toronto.

With costumes, multiple lighting setups and music instrument props – it was our kind of crazy fun time!

Here’s the actual holiday music video we produced

BTS Photos

Production Stills