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Our approach to medium-format photography, using PhaseOne camera technology

April 4, 2023

In this film, our medium format photographer Jorge Posada introduces the Phase One Camera system and what it allows us to achieve for a number of commercial photography applications – including fashion and beauty, lifestyle and so much more.

PhaseOne’s XF camera system is a powerhouse for the professional photographer – offering 3 times the amount of megapixels typically used on commercial shoots; with amazing light sensitivity on a massive sensor – giving medium format shoots the ability to capture a uniquely rich color palette with extreme detail.