Our approach to medium-format photography, using PhaseOne camera technology

In this film, our medium format photographer Jorge Posada introduces the Phase One Camera system and what it allows us to achieve for a number of commercial photography applications – including fashion and beauty, lifestyle and so much more.

PhaseOne’s XF camera system is a powerhouse for the professional photographer – offering 3 times the amount of megapixels typically used on commercial shoots; with amazing light sensitivity on a massive sensor – giving medium format shoots the ability to capture a uniquely rich color palette with extreme detail.