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Episode 7: Natalia Juarez (Better Breakups)

June 23, 2018

Her work has been covered in publications around the world – including the Guardian, Vice, NPR, the Globe and Mail and others – StartWell member Natalia Juarez joins Qasim in the studio for this session, telling us about her journey to establishing a consultant practice that uniquely helps people navigate romantic challenges in their lives.

Podcast Transcript

Unknown Speaker 0:05
Yeah

Qasim Virjee 0:21
Dolla dolla bill, yo. All right, welcome back to another episode of the start, well podcast, we’re really banging them out from the studio here on our King Street main campus in Toronto, Canada. I’m Qasim the CEO of start well, you can find out more information about our podcast at startled Co. If you have come to us through our syndicated partners, you can get to us again, through iTunes, subscribe, and get all the updates on demand on your iOS device. If you’re on Android, I’m not quite sure how to help you. I don’t know I should know that answer. I’m sure you can find us other ways. But otherwise, find us at Starla co slash community. That’s where all our podcasts are archived. And with that, I will basically let my guest today, Natalia Juarez introduce herself, and then we’ll jump into some of her unique career experience as a consultant, personal consultant, I would say I don’t know if that’s correct. And entrepreneur, what she does, is very personal with her clients. It has a backdrop of a long, interesting career path that is ancillary to what she does now, but has kind of come together. I think it sounds like to me to position her really at a good place in her efficacy as someone wanting to help people in a unique way. And we’ll talk a little bit about the way that she does what she does as an entrepreneur. So with that, the seventh podcast begins. Welcome to the studio, Natalia.

Natalia Juarez 1:53
Thank you. So hi, everyone. I’m Natalia Juarez, and I’m the founder of better breakups. So what I offer is breakup coaching and dating strategy. And so I used to be a teacher, people always kind of find that interesting. Like how I made the transition, I taught for eight years, and in my last three years, I had a holistic daycare.

Qasim Virjee 2:14
What does that mean a holistic daycare? It was,

Natalia Juarez 2:16
um, well, I was a certified teacher as well, so and a yoga teacher and the parents just kind of love that. So I used to do yoga with the kids, and they just like ate really well. And

Qasim Virjee 2:26
it’s what age of kids did you have under your care?

Natalia Juarez 2:30
Well, before that, it was mainly teaching kindergarten, loved kindergarten. But this kind of ties in with entrepreneurship, because when I decided to start the daycare, as a result of the fact that it was so how to find a good teaching position here in Toronto. I advertised the daycare and the majority of parents who were contacting me all had, like newborns. They were like a year old. So yeah, so I had to pivot my business. And I just hired someone who was more familiar with infants. And I, I learned as I went, I loved it.

Qasim Virjee 3:01
It’s very interesting. Because yeah, the demand curve, it seems to be like this. There’s more availability of kind of later, I don’t know, slightly older kid programming than newborns. Newborns in early toddlers discovering this stuff. It’s all very new to having a nine week old baby at home. But um, you kind of like either, there’s a lot of people that seem to bring in support to their house like doulas, and night nannies, and nannies. And if you can’t afford that, you know, what do you do? And even then the price might be comparable to care. But, you know, spreading the cost of care across multiple children by, you know, having a daycare or whatever. It seems to make sense.

Natalia Juarez 3:42
Yeah. And what I kind of saw was that, you know, a lot of the parents and even the parents at my daycare, they became friends and they started then, like, helping each other out, and they would even go on vacation together. And because, yeah, their kids, we’re friends and we’re familiar with one another. So.

Qasim Virjee 3:57
So what was the Okay, so the daycare had how many kids at a time, kids? Sorry, I sound horrible to myself saying kids, children. How many children?

Natalia Juarez 4:06
Yeah, infants? Well, the infants it was always limited to like five, five per classroom. And we had two teachers, which was unique, because often it’s like one to five. But babies, they just need so much more. You just need a lot of attention and

Qasim Virjee 4:20
a lot of love. Yeah. But it’s all there. That’s what they thrive on. It’s not milk. It’s love. Totally. Um, okay, so having founded a daycare, at what point did you walk away from it? What What led you to that?

Natalia Juarez 4:34
So a couple months after I started the daycare was when I went through my broken engagement. Oh, yeah. So I start I opened up in September of 2010. And in November, two months later down, my relationship ended. And

Qasim Virjee 4:48
how long had that relationship been going on for about three years? Okay. Yeah. So that was before you. You were in the daycare business. Right. So that was

Natalia Juarez 4:55
two months in. Wow. Yeah. So and that so that was incredible. I just intense because of all of the just pressures and all kinds of ways like having my, my first business and managing employees and that learning curve, but if anything, it was a really healthy distraction. And yeah, it just kind of kept him kept me busy during the day and I, but then the evenings were really difficult. And most of the parents, a few of them knew that I was kind of going through some personal things, but it’s interesting now how it all just kind of worked out perfectly. Because that year yeah, I got into therapy, I started reading every book I could on on healthy relationships. And this also happened a few months before I turned 30. So it’s

Qasim Virjee 5:42
a time in your life. Yeah,

Natalia Juarez 5:43
this idea of what my life should look like,

Qasim Virjee 5:46
No, you’re freaking out, because you can eat carbs anymore. I’ve been there,

Natalia Juarez 5:50
right? Yeah, you think your life’s gonna dramatically change then it kind of comes and goes, but um, yeah, it was a really powerful year, and really the the foundation of all of the work that I do now.

Qasim Virjee 6:02
Okay, so then what happened? I mean, what did the transition out of day carrying day carrying day care injury?

Natalia Juarez 6:09
Yes.

Qasim Virjee 6:11
What, what happened? How did you exit the daycare.

Natalia Juarez 6:14
So that year was incredibly transformative. I learned a lot about myself, I think I took on that I was a common denominator. In my 20s, I had these two long term relationships. So I just I took some time. And I thought, okay, I really, like, I want my 30s to look very different. And so yeah, I took full responsibility. I learned a lot. I started dating in a better way as well started really taking care of myself. Just that year, I danced a lot of tango, which was something I’d always wanted to do.

Qasim Virjee 6:45
And what was the first experience which this turned into a business? How did money exchanged hands.

Natalia Juarez 6:52
So I started, I started taking business coaching, because I didn’t know anything about business, okay. Like as a couple years in to the daycare to help my daycare business. And I, as I discovered business coaching, I thought, this coaching thing, I’m like, this is a job, this looks, it’s like the coaches who I had, I was like, I love your life and everything I was learning about, because coaching is really around, you know, getting clarity about what you want, creating a strategic plan, and then having some accountability to get results. Right. So I started applying what I was learning to my love life, okay. And it became this running joke in our business class, applying things to dating, but it actually did improve my dating life.

Qasim Virjee 7:32
That’s very interesting.

Natalia Juarez 7:34
Yeah. And that was when I remember I was on a plane because I was coming back from a conference and I was Googling, coaching and love coaching and dating, and I discovered that dating coaching was a thing. I had no idea. Okay, that was I was like, This is it. This is what I have to be. So I found someone who was one one year, this was 2012,

Qasim Virjee 7:55
a couple years after the movie hitch came out.

Natalia Juarez 7:59
Yeah, I’m guessing,

Qasim Virjee 8:01
randomly pulling my references from popular culture.

Natalia Juarez 8:04
Yeah. It’s like that. Yeah. In some cases, it’s like that. And then what? Yeah, then I just decided this was I wanted to commit to doing this fully. The daycare business had really taken off, I had a waiting list and like, no time, and I thought my next business would go just as well. Sure. So I was completely naive. And which is probably a good thing. And in 2013, I sold the daycare, and it transitioned to fully into coaching and I so I just set up a website and, you know, started doing some social media, and I thought clients would come and it was actually like, really difficult, I’m sure, for all kinds of reasons.

Qasim Virjee 8:43
So give us a couple reasons. Probably

Natalia Juarez 8:47
one of the main ones would be my energy, because I don’t think I was fully. I think I was like, what’s the word like, kind of like faking it until I made it like, I think,

Qasim Virjee 8:59
more learning to do to be justified in the role that you were commoditizing or paying or getting paid

Natalia Juarez 9:03
for? Yeah, so I was really new. I didn’t have a ton of experience. And in terms of my dating life, it was I was very active in dating, and but I hadn’t necessarily gotten the results or the results that I wanted. Okay. Yeah, I knew I could help you filter recover proof needs to be an imposter syndrome. I got it. Okay.

Qasim Virjee 9:22
If you want to go that’s what they call it. I wouldn’t have called you an imposter, I think. But yeah, you still have some learnings. And then yeah, that confidence

Natalia Juarez 9:31
the experience of actually like, can I actually I’m helping myself can I actually help other people

Qasim Virjee 9:37
what happened in the initial engagements you had with your early customers? Your Oh, I’m guessing it was your mainly your friend circle.

Natalia Juarez 9:44
Yeah. So it started off being word of mouth. And,

Qasim Virjee 9:49
I mean, were people happy with your services right from the get go? Was it something that you felt I could have done better? In engagement?

Natalia Juarez 9:57
I didn’t. I didn’t have like A clear system, the way I do today, like the patterns hadn’t yet emerged

Qasim Virjee 10:04
for analyzing problems and finding solutions or for gauging commercially with the client.

Natalia Juarez 10:10
I think that with every client, I was just I was reinventing the wheel. Okay. Whereas like now I have, I have a pretty clear system that I modified for some clients, but but there’s, there’s definitely a pattern that’s emerged on how to help people. So yeah, like that confidence grew. And then I think developing content being known for something and sticking with it was a really big thing. I think I kind of hit my stride. After three years. Was

Qasim Virjee 10:39
there a particular moment? Around that time that kind of patted you on the back saying, I’m actually doing this? And it’s what I’m supposed to be doing? And I can’t question it anymore.

Natalia Juarez 10:49
Yeah, I was I was committed for a long time. But that moment came vote a year and a half ago. So yeah, January last year, and it was when I had an article come out for Vice magazine. Okay, so they found me through Instagram, I posted about a blog about my worst Christmas ever, in 2010, which was right after the broken engagement. And it was the article was excellent. I mean, the title was a little funny. It was, I was really happy about it until I saw the title, which was meet a woman who helps dumb people for a living.

Qasim Virjee 11:24
Right. And then you’re kind of like on the National Enquirer at that point. Yeah.

Natalia Juarez 11:28
I was like, oh, it’s not exactly like that. And I know, some people didn’t even read it because of the title looks.

Qasim Virjee 11:34
Vice trying to play, you know, Buzzfeed.

Natalia Juarez 11:37
Yeah, it’s just Linkbait. Yeah. But the content was good. This is your content was excellent. It’s to this day, it’s one of my favorite articles. But that opened up the doors to just so like, people reaching out about reality TV, and then like the Guardian, The Globe and Mail Tron was Star. Yeah, so I would have been, but I’d been doing the work for a long time, I had a fair amount of content. And then I think there’s that validation came out that like, yeah, I’m really doing this. And I’m being recognized in this what the garden called, like a cottage industry. Yeah, but it really I don’t know where that necessarily I, what I knew, was that I had been through something that I wished I’d had someone helped me through that process, right. And I’ve always held that, that I want to be the person who I wish I’d had in my life.

Qasim Virjee 12:25
How does your practice relate to? I guess, how does it relate to the industry? If the industry is, you know, wellness, mental health, a merger of these few things that come together? You know, how does therapeutic practice traditionally solved the problems that you’re solving? Do you have your own methodology? Yeah. And and have you had backlash, maybe even from customers who’ve had different types of treatment at the same time, or successively?

Natalia Juarez 12:57
Yeah, I think I’m kind of in between two different industries where there’s like therapy, and social work, and then the coaching world, and like, I’m certified as a holistic coach. But then there’s like the dating the like, you know, love coaching and matchmaker world. So I kind of help. Like, it definitely is. Counseling sometimes, but then sometimes it’s coaching. So, but I just draw on the skill sets that I have the education that I have, but just who I am, naturally, I think I can, when my clients need a coach, I can be a coach, when they need a counselor, I can also be that kind of listening ear as well. And some people some people really focus on like, what are my credentials, and I’ve had like a lot of education, my backgrounds in gender theory. Okay. So I’ve had clearly an interest in this for a long time. But in addition, all those those qualifications, it’s just that I’ve, like I’ve been there, right? I’ve been in like, not only recovered, because breakup coaching, is covers the entire spectrum of breakups, the before, during and after. And so I’ve helped people to recover, and then help people to get back with their axes, or help people to break up with people. Yeah,

Qasim Virjee 14:23
well, it’s it’s such a loaded topic, because because it’s a lot of especially as society evolves, Western society, global society, pop culture, and everything comes together in this kind of cultural cues being adopted from mass media, and education necessarily having to perhaps come like human education coming less from parents and close knit families and more from the wider world, which is a commercial entity or experience. It’s interesting, I think, you know, increasingly people are going to need services. Have people like you that help them make sense of the world? That is still human and you know, emotional?

Natalia Juarez 15:07
Yeah, a lot of things have changed, especially with like, so much more online and app dating, but what really hasn’t changed as who we are as, as humans, like, we’re still we still crave, like, healthy bonds and, and secure attachment. And so these things like they, I guess, we just have to learn to engage with them in a healthier way. But I do know that in some cases, it really is impacting people say in terms of like the paradox of choice, where they’re just so used to wondering like, what’s next? Right, but that, I don’t think that speaks to like a generation, it kind of speaks. I think there are certain people who are always like, they’re maximizers, they always want always wonder what else is out there?

Qasim Virjee 15:50
Sure. Yeah, it’s very interesting. That question, and, and I have to bring it back to business and potential customers that would be commercial customers do work with companies to look at relationships as being you know, I don’t know. Let’s call it employer employee, let’s call it cross team relationships? Or is it all personal relationships.

Natalia Juarez 16:13
So far, it’s mostly been personal relationships. But I have had a couple people reach out to me who needed to, you know, quote, like, break up with with an employee, okay. And the process was kind of very similar, right? Like, they were just they they had, they felt a loyalty to this person, they cared about them, they worried about them being, you know, sad or disappointed, and they wanted to protect them and themselves from those feelings. But really, it’s about the bigger vision, like, let’s look, you know, six months out, because right now, this is not, it’s not when when they’re not, you know, able to do as well in this position. So if you let them go and let them go respectfully, then in six months, they may be within six months, they may be working somewhere where they’re better aligned, right? Yeah. Right. But I think also, like breakups, breakups and complicated relationships, situations, absolutely take a toll on someone’s ability to work efficiently. So impacts the bottom line,

Qasim Virjee 17:17
of course, no, definitely. It’s very interesting. Because, like, wellness is a holistic, you know, topic, let’s say, you see, a lot of a lot of companies exist less in Canada than the US, but in this kind of physical health care, side of the business, to to cater to corporates, where they’re basically, you know, strength and health training executives, and doing regular health monitoring of their executives to underwrite the risk for corporations that employ them. You have companies like med Ken, in Canada that do that, not just for executives, but all sorts of employees. And it makes sense that, you know, go the other way as well and extended to the heart and the mind as well.

Natalia Juarez 18:02
Yeah. Which is interesting, because the majority of my clients

Qasim Virjee 18:07
are executives. Yeah.

Natalia Juarez 18:11
Yeah, a lot of a lot of business men in their 40s. I mean, I do work with women, but the majority of my clientele are,

Qasim Virjee 18:17
yeah, especially for your career track, C suite. type of person, you know, alpha, it seems like that character that you need to affect whether it’s genuine or not, to exist in the kind of like, corporate enterprise world and fight your way to the top in a sense. I know that sounds like cliche. But I have worked at IBM, so I can speak out of that experience. You know, to avoid getting shanked left, right and center. It hardens you in certain ways, and it makes you a little bit resistive. I would assume I only worked there for a short time. So it didn’t affect me. I’m willing to posit. But uh, you know, it makes people feel a little bit hardened. I think. Sometimes, and and that can make them question their decisions emotionally. And

Natalia Juarez 18:59
so yeah. And often what what helps people do become, you know, successful in the workplace doesn’t always translate into their person. Of

Qasim Virjee 19:07
course, she could be very much at odds. Yeah. Because business necessarily is not personal. Right. That’s like, the EPMD line or something. That’s the old Hip Hop line. Right? Yeah. Yeah. So it’s very interesting. Tell me a little bit about your consultancy. And the next few years, if you can think that far. I don’t know what timeframe you’re working within how you grow or how you maintain or what what does it look like for the actual company.

Natalia Juarez 19:34
So it’s the first five years we’re working with clients one on one, which I still want to continue doing. I now definitely see myself more as like, yeah, an online business. The majority of my sessions are done through like video, which I never expected. So I have clients all over

Qasim Virjee 19:53
the world. What platform do you use for the video? I mainly

Natalia Juarez 19:55
use Zoom. Okay, and one of the reasons that I like that is that it can be recorded, right? So if I click client wants to just hear something again, we can download and it can just be like the the audio as well. So they find that really helpful. And, and even people who are here in Toronto, like sometimes they’re just so busy, it just, it just makes it easier for them.

Qasim Virjee 20:13
So it’s just in terms of traffic and parking. Let’s Let’s just cut to the chase. And in our building, of course, is a telemedicine platform. I’m on call. We should sit you down with him to look at their platform, just give them some critique as a practitioner on what you would see the ability to

Natalia Juarez 20:29
record was the number one that was Yeah, but it kind of goes against their what they’re doing because they they’re emphasized privacy. Sure they don’t offer that ability.

Qasim Virjee 20:38
Oh, that’s not enough. Otherwise, I

Natalia Juarez 20:40
would absolutely use them.

Qasim Virjee 20:42
Yeah. Recording and transcription. Yeah. Very important thing. Because if you don’t need to take notes and

Natalia Juarez 20:48
be more present. Yeah. Cuz he does zoom take notes for you know, but then afterwards, I’m sure you could plug that in to be transcribed. Yeah,

Qasim Virjee 20:55
absolutely. No, very useful tool. No, I think it’s a wonderful thing. And somewhere I had read a snippet recently about a stat that psycho therapists using telemedicine practices are finding that whole Old School Freudian philosophy of sitting behind the patient or the would you call them the patient? Is that the in psychology? I think so. You would sit Z patients in my bed. But you have to sit behind the patient and observe you know nothing about them other than what they say, Oh, yeah. So that the whole thing is you’re listening and you’re trying to be objective, it’s this, it’s this, you are subjective, because you’re human, but you’re applying the methodology in a way that should achieve some objectivity to now analyze like as scientifically as possible, their psyche and their predicament and so on. So the telemedicine angle is interesting because people are not physically in the same room. And I posit that audio telemedicine is perhaps even for certain applications of psychotherapy more effective than video. Obviously, if someone’s agitated, you want to see the visual cues, and that helps you diagnose it. But anyway, um,

Natalia Juarez 22:15
so Okay, so how you were asking me like where it’s kind of going? Yes, yeah. So I still want to continue doing one on one. But now there are like systems, like I know, I’m putting out in August and putting out the small book that is called untangled. And it’s on breakup recovery, because there is less exciting there. I can walk people through the system, but it’s like here is this manual. And then if you need to have a session to tailor it to you. So this is do that. Tell me

Qasim Virjee 22:42
just if there’s a you know, if there’s a two sentence description about the book, what is it?

Natalia Juarez 22:47
What does it called untangled? It’s a breakup recovery manual. And it’s about my the line that I have in there is what if this was the best damn thing that ever happened to you? Because it can be breaking up? Yes. Especially if it wasn’t healthy, like sometimes. Like, that was absolutely what happened. In my case, it was the best thing ever. Yeah. And another one I’m working on is a video series on how to get your ex back. People find that so fascinating. I this last year, it’s made up more than about 60% has been around exes. And I call it the two part breakup. Whoa. Because sometimes people just want another chance. Sure. But then often those same problems are there but the second breakup for them is easier. Now, the first assessment is on whether or not it’s even a good idea. That’s important.

Qasim Virjee 23:36
Of course. Yeah, cuz I mean, I’ve just been watching this terrible show yesterday on Netflix. Actually, no, it’s not terrible. Big shout out to the Wayne’s family, you know, who probably aren’t listening. But Damon Wayans his younger brother Marlon Wayans, the comedian. You know, the same family that brought us such gems is in living color back in the day. Okay. But Marlon Wayans has a show on Netflix called like Wayne’s unlimited or something like that. And it’s quite hilarious. It’s a situational comedy, where he’s like, in this family, and he’s been divorced from his wife of many years until their youth, you know, like, they kind of high school marriage or something. And he still loves her and she’s moved on. It’s about you know, the tension there. And it’s the comedy so it’s kind of stupid and funny. But um, but it does show it does show like I was watching this on screen yesterday, this idea of kind of, I don’t know, I guess people find it difficult oftentimes to realize what a relationship gives them to either be able to be fortified by that honor something in themselves and the other person and be able to move on peacefully if they have to. Yeah, it takes, you know, whatever it takes to be able to have the objectivity and also the reflexology to say, look at myself from an outside perspective to say, you know, I’m not entangled in this and I’m not owned by this. And for whatever reason, people become very stuck by values that they might not hold in the present day. Yeah, you know, and all of this sort of stuff. So I definitely see it your practice being applicable. And I hope I’ll read your book. But I hope these materials are also applicable to businesses, we should look at adapting them for startups. That yeah, founders and entrepreneurs. Yeah. Because I’m sure you being in this building, you’ve had conversations with Yes, other entrepreneurs that share some of these learnings.

Natalia Juarez 25:32
Yeah. And a really common one I see is, with friendships, too many people just outgrow friendships. And I think it’s just, it’s a natural part of life as we’re growing,

Qasim Virjee 25:43
give people if you can, if you can give us a couple of career markers that you’ve let’s do a top three list. Top three things that mean that you’ve outgrown a relationship

Natalia Juarez 25:56
you have your values are starting to conflict. The, I believe in energy, so there’s something around that that just like you just you feel it viscerally in your body when you spend time with them. And, and, and it’s not challenging you to become a better person. Like someone who’s just like, it’s just like, inspired you like there are people that you spend time with, where you leave more energized.

Qasim Virjee 26:23
Right? Yeah. Yeah, I think that could definitely extend into well, any type of relationship almost, right.

Natalia Juarez 26:28
Yeah. Like, and I’ve, you know, I’ve been on the receiving end of those two, I think it’s like, I’ve been like ghosted, you know, by friends who like, you know, friends I had for the longest time and you kind of wonder what’s going on? It’s with someone like disappears from your life,

Qasim Virjee 26:42
like just one. Communication, and then you try and contact them and they don’t exist anymore to you. Yeah,

Natalia Juarez 26:47
they just like won’t respond. Okay.

Qasim Virjee 26:50
So sorry, you’ve been ghosted. I was ghosted a few years ago, by this like used car salesman that sold you a lemon buy by a

Natalia Juarez 26:57
friend who I’d had for a long time, but I think we were just in different places in life. And, yeah, I took it personally and then but now I don’t take it so personally, but I kind of just wish this all comes back to effective communication like that could have been cleared up right, so easily. And we could have like, left each other like with love and honored, you know, the friendship that we’d had for a long time. And so yeah, it definitely can apply to all these other relationships.

Qasim Virjee 27:22
What do you think the if there are some core values that you’ve taken from your time with infants, you know, in close proximity, running a business caring for young ones? And then now looking at adults and looking at their complexity of sometimes their relationships? What are the simple takeaways for how humans interact?

Natalia Juarez 27:43
Okay, love that question. Because lately, I’ve been thinking a lot about that. I think I just I’d seen my two careers as being so different. But now years later, I’m starting to see that how complementary they were. Because before I was, because we all have this inner child, still enough that we carry on, and I work a lot with attachment theory. I don’t know if now your father if you know about attachment theory,

Qasim Virjee 28:09
as a specific theory, I just know about like the Buddhist, you know, understanding of attachment,

Natalia Juarez 28:14
but no, so it was this work that Bowlby who, anyway, it has to do with how children need need to feel safe and secure. And there are three types of three types of babies. Like they’re the babies who feel securely attached. And so these are the ones who, like when their parents leave, they cry a little bit, but they can be soothed. And then when they’re reunited with their parents, they’re happy. Another 25% are avoidant. And these are the babies who seem like the easy ones. So when the parents leave, it’s like, they’re like, see you later. And they’re fine. But really internally, like they’re actually experiencing a lot of stress. But they just, they just keep it to themselves. They just repressed that. And then another 25% are anxiously attached. And these are the babies who, yeah, like that separation anxiety. They cry a lot. I was one of those babies.

Qasim Virjee 29:04
Oh, you weren’t my brother was one of those babies. My mom just told me. And so

Natalia Juarez 29:07
caregivers are only a part of it. Because you know, the same like the same parents can have like three children who are three separate attachment styles. But what we see now is that those stuck attachment styles carry on into adulthood. Right? And what I see is that that 25% of the anxiously attached people are the ones who mainly contact me. Okay. And that fascinating do people

Qasim Virjee 29:30
your peeps, yes. It’s very interesting, that something born out of, you know, your earliest days on earth could could carry with you through your life. And then you’ve seen the transformation, I’m guessing in some of your customers, your clients, with your coaching with your consulting, that helps them transform away from this whole lifelong tendency, behavior

Natalia Juarez 29:58
instead of just reacting Do things they start, they can take a bit of a of a step back, connect with like, you know, these these behaviors, these reactions that are coming up. So mindfulness is really important to like manage all those emotions, and to be able to especially like this protest behavior that we sometimes like, do in our intimate relationships. And yeah, yeah, they absolutely, it not only improves their primary partnership, but all their intimate relationships.

Qasim Virjee 30:28
I want to take it down to business for a second, the hard the hard numbers. So how do you charge for this amazing service that changes people’s lives.

Natalia Juarez 30:39
So currently, the main package that I have is a four session package for 500. And so that includes four sessions, usually done over the course of four to six weeks. And in between sessions, clients have access to me through email, and then if necessary, they can text me, the reason that I do that, and how like this is one of the reasons that it’s so different from from therapy is like, as a coach, they can, I’m more accessible to them. Because sometimes, in between sessions, week to week, a lot of stuff happens. Or they might come across something on social media, that that’s become a really, that’s become a really big part of breakups. And sometimes they just need to clear something like, they just need to talk to me for like, 10 minutes. So that’s usually the foundation. And then if clients want to continue, they do, but very often, I’m able to resolve things and those four sessions.

Qasim Virjee 31:32
Yeah, that’s pretty impressive. Yeah, that’s,

Natalia Juarez 31:35
I think that’s why now I’m creating these online products. Because, yeah, there’s

Qasim Virjee 31:41
one to share the love of the practice. And also, it sounds like people can help themselves, if they just know how, yeah, in some cases, and Okay, so tell me a little bit again, recap for our listeners, what’s coming up for you in terms of the rollout of these products? You mentioned something about a webinar series or

Natalia Juarez 32:00
some teaching. So that would be a video series on how to get your ex back.

Qasim Virjee 32:03
Okay, what does that commence

Natalia Juarez 32:05
that this will all be later in the summer? So August, September? Yeah, all of that out there. And then also, something that I have on my website is the logistics library. And it’s where I post a lot of articles, books, and even that I come across that is like, really good content, because there’s just there’s so much third party content stuff that you find. Yeah. So I’m very happy to put that out there for people to help themselves.

Qasim Virjee 32:30
And your website again, is that what you’re Oh, better? breakups.com.

Natalia Juarez 32:34
Okay. Better breakups.com?

Qasim Virjee 32:39
Yeah, sounds like some very interesting resources, we definitely need to dig in to see what we can extrapolate for founders and maybe work into the start, well, program guide for some of our stuff that we’re starting to train people with. Because I think there’s a lot of art. Yeah, there’s, there’s definitely a lot of interesting relationships at play when people are at an early stage Foundation. And it’s like, you’re hiring people, you’re forming relationships, that could be a few years or, you know, lifetimes together if, if you hit it, right. And it’s those relationships are built on so much expectation that it’s kind of interesting. Yeah, just

Natalia Juarez 33:15
this morning, I was on the radio, they mentioned something about like, work family, I guess. Today, there’s a special, it’s Sunday, where like, it’s like have lunch with your colleagues day.

Qasim Virjee 33:25
Today. Yeah. I just ate alone.

Natalia Juarez 33:29
Yesterday, most people eat alone, you know, we can just schedule it, like next month or something. But I thought, and then when they said, Work family, I’m like, That’s exactly what it is. Are these intimate relationships? And so how can we make it better? Right? And a part of it, you know, comes down to like, knowing your values and like, how do you communicate? Because like, it’s so natural when we’re, you know, so intimately in each other’s space? Like, how do we manage those like little, little conflicts that come up? And also complete things? Like if we someone snaps at someone, or

Qasim Virjee 33:56
how do you do the cleaning solution of them? Yeah. It’s very interesting, especially in a high paced work environment where you’re kind of moving forward constantly. Yeah, the patchwork doesn’t get done sometimes. It’s very interesting. And work family is an interesting phrase, because people are spending perhaps even more time with their work colleagues than their life partners. Right? If eight hours a day, and the rest of that same eight hours at home is sleeping, and then what you got six hours with your family, it’s true. And weekends just don’t really count for anything because it is running around. Right?

Natalia Juarez 34:31
Cuz I know, we’ve talked about so much about how important it is for you to maintain the culture that you’ve developed over the last few months, as you know, as this place becomes busier and busier, sure which it has, right. Like month over month is just like exponential. Thank you. Yeah. No, but like a lot of people have said that like that we you know, coming from other places that you know, people say hello to each other here,

Qasim Virjee 34:53
right? It’s important. That’s great. So you are hearing positive feedback about how people are experiencing our culture and feeling part of it. Yes. Let’s see, that’s a great panel. Absolutely, yeah, no, it’s something that we’re striving to achieve. And it’s tough as we scale our team. And as we scale our audience and our population, it’s really important. It’s not just about brand in some douchey way, it’s about forming the brand, if it’s the way that we can form a relationship with the people that belong to start well, it’s everything, that relationships, everything, and it relies on these values that we not only have, but that we hopefully share with our people. Yeah, for sure. So pleasure chatting. Okay, that was wonderful. Let’s do another round table. There’s another fantastic person I’d like to sit you down with in the studio called Alicia Gray. I don’t think you’ve met her yet. She’s a friend of mine who works with a lot of companies to scale their human resource planning in a very high touch way. They’re kind of saying, You need this and this and this for your business. How do you form the scaffolding of relationships, to be able to sustainably grow that and develop your culture as well? So maybe there’ll be some interesting ideas to bounce around?

Natalia Juarez 36:08
Because it absolutely is a skill set. I think the same way. You know, when you ask people what matters most at the end of their life? It’s relationships. Yeah. So knowing that, like, how can we you know, reverse engineer that to focus on those things today? And yeah, like people invest a lot in professionally developing, but I think that investing in your relationships is also ongoing and organic.

Qasim Virjee 36:36
Absolutely. Yeah. Well, again, a pleasure to have you in the studio. This concludes the seventh episode of the circle podcast and we’ll have you back from anymore I’m sure sounds great. Excellent. Once again, your URL for people to check out any other handles on social media. You want to spit out on the mic,

Natalia Juarez 36:52
so it’s better breakups.com And on Instagram, I’m the breakup coach, of course. Excellent.

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StartWell Member Profile: Natalia Juarez (Better Breakups)

Natalia Juarez