Partner with StartWell
We make it easy and affordable to get in front of B2B decision makers in Toronto.
Taking your product/service on the road is an excellent way to get in front of clients and prospective buyers.
But, running an event roadshow is expensive and difficult.
Coordinating logistics between multiple vendors at a conventional venue (e.g. hotel) is a pain - in addition to finding people to attend your event!
These inconveniences are costing companies millions of dollars per year in lost revenue.
But it doesn't need to be like this...
... Because we've made corporate events turn-key at StartWell in downtown Toronto.
I'll be leveraging the combined strengths of Venue + AV + Media Production + Hospitality at StartWell in 2026 to produce a slate of over 40 events - all catering to B2B decision makers.
My goal is to help our partners and clients form relationships that makes doing business easier!
This series provides a powerful platform for partnership that I'm sure can help your local go-to-market efforts.
Check out the info below and feel free to reach out so we can talk through partnership options - it would be great to work with you!
Qasim Virjee (qasim@startwell.co)
Founder & CEO, StartWell
Our unique approach: content flywheels
We capture content on stage and in studio during our hosted events. That content helps expand network effects through email and LinkedIN - connecting partners with immediate and long-tail opportunities.
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In-Person Events
Decision makers gather to learn from thought leaders and collaboratively discuss new solutions and business oportunities.
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Video Podcasts
Recorded content from stage as well as studio-recorded content is shared with our larger community and the public: promoting partners and community participation/membership.
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Community Enablement
Content drives participation - encouraging audience attendance at future events, and engagement with featured brands + speakers in videos.
Introducing our community
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25,000 Email Subscribers
Published since 2017, the StartWell email newsletter has over 25,000 subscribed business professionals - with a 50%+ open rate and 50/50 mix of males/females.
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100,000+ Local Touchpoints
We've hosted over 100,000 business leaders, staff teams and audience members at events hosted on campus over the past 8 years.
Our brand is established in the business community - amongst early stage ventures as well as large enterprises. -
500+ Salon Members
Join the communityStartWell Salon membership is comprised of innovators, investors, entrepreneurs and executives who meet regularly at StartWell for our members-only events, featuring thought leadership and facilitated networking.
Since 2017, we've hosted leaders from all industries on our stages and in our studios - for private corporate events as well as conferences, workshops, seminars and more.
Over 25,000 Toronto based professionals subscribe to our digital communications and we regularly publish email newsletters and video podcasts that share insights and thought leadership from StartWell.
Bringing clients and partners together - StartWell's community is made up of investors, innovators, executives and entrepreneurs - who meet on campus in downtown Toronto weekly for high touch thought leadership socials.
StartWell events are boutique by design - bringing 50-100 people together for high touch interaction and memorable experiences.
The power of a physical campus
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All of our programming happens in a single place which helps anchor our community around the expectation of a shared experience.
People love coming here for a variety of reasons, including our complimentary espresso bar with barista service - but also because its designed to feel comfortable.
The campus features a groundfloor that has lounge space, call booths and breakout rooms - plus 3 full-floor venues; each with a stage that is configured for multi-camera broadcast and video recording.
Presenting content to camera or audience is easy at StartWell: with our in-house media services team and purposeful venue design.
Win-win relationships give us goosebumps
Let's face it - you're smart and you don't want to waste money. Similarly, we don't like wasting anyone's time.
StartWell partners don't buy logos on websites. Instead, they buy access to market through authentic interface with audiences.
We've designed real ways for you to connect with real people - and we hope that you find this to be an exciting prospect.
How do we partner?
To start, we work your brand into our programming slate for in person events (and their related content marketing plan.)
Our events bring high-value decision makers to our campus on a weekly basis for thought leadership and facilitated networking - they are high tough engagements where everyone gets benefit from participation - the perfect opportunity to showcase your company's perspective and share insights with our audience.
We can also create bespoke activations - involving hosted events as well as media productions: which can target your own customer/stakeholder base or develop new audiences for your brand, outside the StartWell community.
Every engagement is strategic
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1. Discovery
Contact our team to startWe'll jump on a call or meet over coffee to consider your existing marketing approaches and brand positioning.
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2. Experience Design
Based on the intial discovery, you'll be paired with a programming theme and a content strategy will be created - to calculatively put you in touch with audiences gathering at sponsored events, and afterwards through digital communications.
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3. Audit
We audit the success of community interaction with partners - especially if you choose to sponsor a programming theme on an annual basis. This ensures that we're matching you with tangible value.
How much does it cost to partner with StartWell?
No matter what spend you can budget, we aim to authentically engage you with an audience that suits your brand and market approach.
This means that all partners get visibility through video content, stage time or stage mentions at events and the ability to provide value to our community (through focused digital communications and special offers.)
In addition to the basic options below, we can also create bespoke solutions - to work with your budget and market positioning.
Sponsor a single event
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Silver ($5,000)
One Event
- Address the audience at the start of the event- Invite guests to attend
- Email newsletter before & after the event
- Short company bio video for LinkedIN
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Gold ($10,000)
One Event + Speaker Slot
- Present a talk (keynote, fireside chat, panel)- Invite guests to attend
- Email newsletter before & after the event
- Short company bio video for LinkedIN
- Demo your product or service in a dedicated space with power, screen etc...
Or, sponsor a programming track for the full year (10 dates, e.g. 'Banking 2.0')
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Silver ($42,500)
10 Events
- Attend and address the audience briefly- Invite guests to attend
- Email newsletter before & after the event
- Short company bio video for LinkedIN
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Gold ($85,000)
10 Events + Speaker Slots + More
- Present a talk (keynote, fireside chat, panel)- Invite guests to attend
- Email newsletter before & after each event
- Short company bio video for LinkedIN with longer form mini-documentary positioning your community commitment
- Demo your product or service in a dedicated space with power, screen etc...
Our 2026 events will present these themes
We're hosting a weekly event for our community members and partners throughout the year in 2026.
These events feature speakers presenting insights and thought leadership on stage - with each theme below represented about once per month - which creates the perfect platform for any brand who is targeting decision makers within a theme to partner with us.
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Banking 2.0
Uniting Fintech founders and executives from Canada’s leading banks to explore how innovation, technology, and collaboration are redefining banking for businesses and consumers alike.
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Marketing Evolution
Where CMOs and Agency leaders meet for candid conversations about what’s really working today — through unfiltered case studies, strategic insights, and peer exchange.
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Revenue Operations
Bringing together sales and revenue leaders who see beyond quotas — uniting those shaping the future of growth through strategy, technology, and team alignment.
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New Leadership
This event series convenes C-Suite leaders navigating an era of constant disruption. As macro-economic volatility reshapes every industry, resilience depends on agility — building strength, adaptability, and foresight into operations.
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Human Organizations
An exploration of how the most forward-thinking companies are reimagining people strategy in the age of AI.
