★ King Street West — minutes from the Financial District, Liberty Village & Toronto's tech corridor ★ TTC accessible · Nearby parking ★ Surrounded by Toronto's best hotels and restaurants
Our integrated production model
Equipment, crew and studios together — on demand
StartWell's media production services superpower your communications, marketing and sales efforts — combining creative strategy with purpose-built corporate event and studio environments at a single location in downtown Toronto.
With event venues and film studios under a single roof, each wired for live broadcast and recording, you can now create content when presenting, entertaining or simply having conversations.
We have 4 purpose-built studio sets for multi-camera video podcasts
The Studios
We've brought the Hollywood studio model to corporate content: with always-on sets that are optimized for instant productions.
Having turn-key set variety makes studio time highly efficient: come in and capture multiple different types of talking head and conversational videos.
Because our sets don't require setup and tear-down, you can count on videos shot in specific sets to always look the same, even if they are shot on different days.
Depending on the results of our show development plan for your project, we may even mix formats for each episode - with a host introducing the episode and guest as a direct-to-camera piece, before cutting into a conversation at a roundtable or comfy sofa set, for example.
Sofas
A comfortable set featuring natural daylight at the far end of the set, diffused to not affect studio lighting. Two grey couches face each other for 2 people or up to 4 people to face each other. Typically shot with 5 camera angles.
Great for:
- Founder-hosted interview series (e.g. CEO/VC/customer sitting across from the founder.)
- Customer success conversations — founder + happy customer discussing the partnership, framed as a case study but shot like a chat.
- Co-founder or exec-pair conversations — CEO + CRO/CTO unpacking a product decision or milestone for LinkedIn.
Direct to Camera
Choice of background available - a custom branded set, or solid white, black or brick wall. Typically shot with a single camera angle.
Great for:
- LinkedIn thought-leadership clips — 60-90 second POV takes on industry trends.
- Investor/board update videos — clean, on-brand video updates instead of a written memo.
- Product announcement or launch videos — CEO announcing a feature or funding round directly to camera.
- Sales enablement clips — short "why us" or objection-handling videos reps can send directly to enterprise prospects.
- Explainer/FAQ series — answering the questions enterprise/gov buyers ask most in the sales cycle.
Roundtable
Ideal for video podcasts, this matte-black studio set features a round walnut table and seating for up to 5 guests at the same table. With up to 8 camera angles, you get coverage of the full table and each guests.
Great for:
- Flagship founder-hosted podcasts.
- Multi-stakeholder panel — founder + customer + investor discussing a market shift, (positions the company at the center) of an industry conversation.
- Internal leadership roundtable — exec team discussing strategy/roadmap, repurposed for both external thought leadership and internal comms.
- Partner/ecosystem conversations — founder + a complementary vendor or channel partner, useful for co-marketing and account-based outreach to shared prospects.
Armchairs / Loveseat
A brick and black wall corner with freestanding black minimal bookshelves and warm practical lighting - the shelves are perfect to accessorize with branding elements to create simple customization. The set can include two armchairs with an optional loveset - all matching with a boho-chic look (further complimented with light colored curtains to optionally cover the brick and black walls behind shelving.). Typically filmed with three camera angles.
Great for:
- "Founder story" narrative pieces — origin story, why-I-started-this content for recruiting or brand awareness.
- Culture/values content — leadership talking about how the company operates, useful for talent acquisition.
- Book/idea discussion format — founder + guest riffing on an industry trend or shared read, more casual authority-building.
- Recruiting spotlight — team member interviews for employer branding (good use of the customizable shelf branding.)
The Venues
3 Event Venue Stages - Wired for Multi-Camera Recordings and Live Broadcasts
In addition to our studios, StartWell has 3 event venue stages you can use with or without a live audience.
Our three large venues all have the same presentation, video broadcast and recording technology built-in - with no wires, tripods or camera operators visible. Our team manages stage AV and our production quality is always great, so you simply show up and present to your audience.
See it in action below: video clips from a live broadcast in our Level Up venue for Wealthsimple.
Content We Produce
Videos we regularly produce for client companies
Our methodology and tools enable agile production that superpowers your corporate communications strategy — from an investor update to a talent acquisition call to a video podcast, on demand.
Who we work with
Our clients are fast-scaling software companies, enterprises and media companies
In addition to working with founder-led teams on annual projects (e.g. video podcasts that might release weekly) we also do custom production work in studio and on stage at StartWell.
We've worked with fast scaling companies like: Grammerly / Superhuman, Hubspot, Float, Wealthsimple, Adastra, Clair, Branch, Stackadapt, Voiceflow, Journey, TikTok, Monster Energy, NBC Universal, Jeeves, Smart Nora, Coupa and many more...
You can explore some of our in-studio work through the client experience videos below.
How it works: the shoot day experience
Simply show up, grab a cappuccino and walk on set!
You never need to plan for or worry about infrastructure — just show up ready to present and start talking.
Our team handles recording, stage AV and videoconference streaming.
With such a large campus (20,000 sqft) we have a wealth of rooms to allocate to your ops team, or as green room space - so you can always plan your shoot day to include time alone meeting or working before, after or in-between shoots.
Here's how we kick off on-boarding new projects:
