We were proud to welcome Innersense Organic Beauty to our Level Up suite at StartWell for a full-day interactive training that brought together hairstylists, curl specialists, and salon professionals from across Canada. The event combined live education, hands-on demonstrations, and meaningful conversations about clean, mindful approaches to haircare.
The day began with Diana Osborne, who introduced participants to holistic hair practices and the foundations of Innersense’s clean, professional products. Stylists learned how intentional consultations and wellness-driven methods can create stronger client relationships and better results behind the chair.
Next, Erin Schmucker and Steven Jensen showcased Color Purity, guiding attendees through creative blonding, copper, and red formulations, as well as Steven’s signature lightning technique.
Education was made even more impactful by StartWell’s built-in production capabilities. Multiple cameras captured the intricate details of every cut, color mix, and styling move, projecting them live onto in-room screens. This let attendees follow along closely and comfortably from their seats, ensuring no one missed the fine details that define professional craft.
In the afternoon, Leland Olson and Correia Rouse shared advanced methods for tight curl cutting and trend-driven color. Their session highlighted how to work with the natural shape of curls to enhance movement and softness.
Throughout the day, guests enjoyed StartWell’s signature hospitality — fresh coffee, teas, sparkling water, and catered snacks — along with space to recharge between sessions. The event closed with networking, swag bags, and a shared sense of inspiration, as stylists left with fresh techniques and a renewed passion for holistic, high-performance haircare.
