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The Institute of Canadian Agencies - 2025 AGM at the StartWell Offsite Venue

Founded in 1905, the Institute of Canadian Agencies is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies.

For the ICA's 2025 Annual General Meeting, representatives from member agencies across Canada convened in Toronto and virtually (through live broadcast) at the StartWell Offsite Venue.

Here's a summary of what happened:

  • ICA President & CEO Scott Knox announced big plans for the year ahead, including how we’re doubling down on championing Canadian marketing effectiveness.
  • ICA Chair Beverley Hammond announced the 2025 Board of Directors: Ira Baptiste, Julien Bissuel, Elyse Boulet, Beverley Hammond, Scott Knox, Sacha Lai-Svirk, Devon MacDonald, Lorri MacDonald, Melody MacPherson, Eve Rémillard Larose, Paulo Salomao, Ben Tarr, Ryan Timms, and Emma Toth.
  • Fellow of the ICA Arthur Fleischmann had the honour of inducting three new Fellows in recognition of their dedication to the ICA and its mission. Congratulations to Brett Channer, Andy Krupski, and Greg Power. 
  • Special guests, Dan Mader of Loyalist Public Affairs, and Former MPP & Former Cabinet Minister Lisa MacLeod, joined to shed light on how the Canadian agency sector can benefit more from government lobbying efforts.

Photos from the event

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Meeting room rentals at StartWell in Toronto

Book any of our meeting rooms or venues on-demand for small or large company gatherings. We include presentation technology with complimentary barista service and a great vibe that your team will love.

  • Level Up

    Level Up

    Level Up

    Seating capacity: 150

    This spacious suite is perfect for all types of large corporate gatherings - from meetings to thought leadership sessions to seminars/trainings to socials. Fully furnished with layout options - plus full AV for stage presentations, content recording and live streaming. The space has a mixture of comfy lounge seating, hightop bar/eating areas and row seating plus a presentation space - all located just above our espresso bar at reception and looking onto King Street from a glass wall.

  • Dedicated Offsite Venue

    Dedicated Offsite Venue

    Dedicated Offsite Venue

    Seating capacity: 100

    Unique private suite with its own retail access from King Street, lounge setup, open concept bar with cold storage, flexible furnishing options for theatre/rows, workshops, cocktails and conferences. Full AV package with professional stage lighting, 2 large connected TVs, mic packages, PA, video conferencing and 3 whiteboards on wheels. 

  • The Third Floor

    The Third Floor

    The Third Floor

    Seating capacity: 50

    Large suite perfect for large team sessions - exposed brick and high ceilings combined with large West facing windows. Three 6-person breakout rooms included, plus open concept lounge and 2 washrooms. 4 large connected TVs with video conferencing and white boards on walls.

  • Bitmap

    Bitmap

    Bitmap

    Seating capacity: 16

    Comfortable large meeting room with large conference setup for 16 people just past our reception cafe. With a large connected TV, video conferencing, 3 white boards and 2 windows.

  • JPEG

    JPEG

    JPEG

    Seating capacity: 8

    A comfy board room featuring exposed brick at the back of the first floor in our main building.  With a large connected TV, video conferencing and 3 white boards.

  • Cube

    Cube

    Cube

    Seating capacity: 12

    A glass-enclosed board room next to the cafe on the first floor of our main building.  With a large connected TV, video conferencing, white board and privacy blinds.

  • Fast Forward

    Fast Forward

    Fast Forward

    Seating capacity: 4

    A cosy exposed brick meeting room on the first floor of our main building near the library. With a connected TV, large white board and window.  

  • Patio

    Patio

    Patio

    Seating capacity: 6

    An intimate board room just past the cafe on the first floor of our main building, across from our common hot desk workspace.  With a large connected TV, white board and sliding glass doors.

  • Rewind

    Rewind

    Rewind

    Seating capacity: 4

    A cosy exposed brick meeting room on the first floor of our main building near the library. With a connected TV, large white board and window.

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