In this episode of Canadians Create we sit down with Andrew Chisholm (Executive Creative Director) and Driscoll Reid (Chief Creative Officer) from Cossette.
The Agency recently reimagined a classic McDonald's campaign from 1989 where people sang the menu on tv ad spots... this time featuring rapper Lil Yachty!
The campaign also brought to life some remixed menu items for a limited time in Canadian locations of McDonald's.
Canadians Create is a weekly video podcast that brings a different case to our roundtable for open discussion.
With each episode, we dig deeper to reveal the humour, intelligence and empathy which the country’s creatives bring to their commercial work.
The show is produced by StartWell, in partnership with the Institute of Canadian Agencies and Little Black Book.
Founded in 1905, the ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies.
Their membership and board of directors represent some of the most recognized and influential agencies in Canada and around the world.
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