← Canadians Create

An Introduction To 'Canadians Create' With Show Host Qasim Virjee

Canadians Create is a new interview series hosted by Qasim Virjee, produced at Startwell in Toronto with the Institute of Canadian Agencies and Little Black Book Online. 

Each episode spotlights a Canadian creative agency, unpacking the full story of a campaign—from client connection to results—while highlighting the people behind the work. 

Filmed in-studio and remotely, the show offers a fun, human perspective on creative problem-solving in Canada’s advertising sector. Its goal: showcase Canada’s talent to the world. 

Episodes are available on YouTube, Little Black Book Online, and CanadiansCreate.com, providing an insider’s view of the country’s vibrant creative industry.

Some highlights about this show:

  • Full Campaign Insights – Each episode offers a complete behind-the-scenes breakdown of a campaign, from concept to measurable results.
  • Human-Centric Storytelling – The focus is on the people, personalities, and values driving creative work in Canada.
  • Partnership-Driven Production – The series is created in collaboration with ICA and Little Black Book Online to amplify reach.
  • Showcasing Canada’s Creative Potential – A key goal is to introduce Canada’s creative talent to the world stage.

All Episodes

Show Trailers and Extras

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About the show: 'Canadians Create'

Canadians Create is a weekly video podcast that brings a different case to our roundtable for open discussion.

With each episode, we dig deeper to reveal the humour, intelligence and empathy which the country’s creatives bring to their commercial work.

The show is produced by StartWell, in partnership with the Institute of Canadian Agencies and Little Black Book.

Learn more

Our partners

  • Institute of Canadian Agencies

    Founded in 1905, the ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies.

    Their membership and board of directors represent some of the most recognized and influential agencies in Canada and around the world.

  • Little Black Book

    A paywall-free global platform for the advertising and marketing community.

    Half a million visitors from ad agencies, brands and maker companies use it every month to find out about the most creative news, work, people and companies from around the world.