Most companies create videos without a system - and end up with content that expires instead of compounding.
In this episode, we break down the 14 types of videos every company needs to establish its identity, build trust, and keep its brand feeling alive over time.
Of course, this is all informed by years of experience shooting thousands of hours corporate content for all types of clients here on campus at StartWell - on stage and in our video podcast studios.
Instead of chasing trends or platforms, this framework organizes company video into three clear categories:
1. Evergreen identity videos that define who you are and what you stand for
2. Periodic update videos that signal relevance, momentum, and growth
3. Ongoing content series (e.g. podcasts) that keep your brand visible, human, and credible
You’ll learn:
- Which video types are non-negotiable for any company
- Which videos should last for years vs. which need regular updates
- How startups and enterprises should prioritize differently
- Why the strongest brands treat video as infrastructure, not campaigns
This video is designed for founders, marketers, HR leaders, and executives who are responsible for telling their company’s story - but want a practical system instead of one-off marketing assets.
Want to explore the various types of videos your company should produce and make use of? Here's the full list:
1. Brand Manifesto / POV Video
2. Founder Story / Origin Video
3. “What We Do” (Simple Explainer)
4. Culture & Values Video
5. Customer Success / Proof-of-Value Stories
6. Annual Company Update / State of the Company
7. Product / Service Update Videos
8. Team & Leadership Update Videos
9. Annual Recap / Highlight Reel
10. Thought Leadership / POV Series
11. Behind-the-Scenes / Process Series
12. Customer, Partner, or Community Conversations
13. Event-Derived Video Content
14. Internal-to-External Knowledge Sharing
