A Brand is a Promise of Performance: Insights from Mark Bowden on Building Authentic Culture
In this conversation, we explore the concept of purpose and meaning in work, the need to transform traditional workplace cultures, and the importance of nonverbal cues, authenticity, and personal growth in effective leadership.
Among many other things, Mark emphasizes the importance of aligning an organization's values with its brand promises and recommends employing humor and empathy to affect positive outcomes for performance.
You'll love listing to this whether you lead or support working teams and we invite you to explore our full Gathering podcast series for more conversations about corporate culture.