For this second conversation with Carbon6 - 2 years after we last had them in studio, you'll get an insider's look at one of the most dynamic success stories in the Amazon seller software space. Carbon6's journey from ambitious startup to industry powerhouse unfolds through candid discussions with its co-founders, who share both the triumphs and challenges of building a tech company through acquisition and organic growth.
The discussion kicks off with a look back at Carbon6's original mission: creating the ultimate toolkit for Amazon sellers by acquiring and combining existing software solutions. But what makes this story particularly compelling is how the company pivoted and evolved. You'll learn how they transformed from a pure acquisition strategy to building their own products and fostering strategic partnerships, all while growing their revenue 7x and maintaining profitability.
The conversation takes you behind the scenes of building a unified company culture, as the founders share how they successfully integrated multiple acquired companies into one cohesive organization. There's a particularly interesting segment about their innovative technical architecture – a "central spine" that allows them to efficiently integrate new acquisitions and products.
You'll get practical insights into managing rapid growth, as the team discusses scaling to 140 employees across multiple global locations while maintaining a strong company culture. The founders are refreshingly honest about the challenges they faced, including the shift from being "guys with a dream" to running a mature, profitable enterprise growing at 100% year-over-year.
What makes this conversation especially valuable is the balance between high-level strategy and practical details. Whether you're interested in M&A, tech entrepreneurship, or the Amazon seller ecosystem, there's something here for you. The founders share specific examples of how they structured their teams, approached partnerships, and made key decisions about resource allocation.
