It might simply be that you aren't creating content which tells your story to the people you are trying to reach.
Also - the way you share content might not connect it to the audiences other sales motions ignore.
We believe in the power of visual storytelling at StartWell.
Our simple approach to enabling sales makes use of original content generated through thought leadership events and serialized shows - aka video podcasts.
This talk, hosted by StartWell's Founder/CEO and delivered to the Toronto chapter of Pavilion (the premier private global community for go-to-market leaders), unveils the StartWell playbook for using content in sales - its a simple but powerful approach.
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The StartWell Event Studio
Seating capacity: 150
Purpose-built facility for high impact visual presentations, live-streams/broadcasts and memorable corporate events. Detached building with parking on-site, 2 washrooms, open concept kitchenette, flexible furnishing options for theatre/rows, workshops, cocktails, conferences and media shoots. Full AV package with professional theatrical lighting and mics, 4 massive projectors, PA and video conferencing plus white boards on wheels. Cinematic stage production optional.
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Level Up
Seating capacity: 150
This spacious suite is perfect for all types of large corporate gatherings - from meetings to thought leadership sessions to seminars/trainings to socials. Fully furnished with layout options - plus full AV for stage presentations, content recording and live streaming. The space has a mixture of comfy lounge seating, hightop bar/eating areas and row seating plus a presentation space - all located just above our espresso bar at reception and looking onto King Street from a glass wall.
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Dedicated Offsite Venue
Seating capacity: 100
Unique private suite with its own retail access from King Street, lounge setup, open concept bar with cold storage, flexible furnishing options for theatre/rows, workshops, cocktails and conferences. Full AV package with professional stage lighting, 2 large connected TVs, mic packages, PA, video conferencing and 3 whiteboards on wheels.
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The Third Floor
Seating capacity: 50
Large suite perfect for large team sessions - exposed brick and high ceilings combined with large West facing windows. Three 6-person breakout rooms included, plus open concept lounge and 2 washrooms. 4 large connected TVs with video conferencing and white boards on walls.
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Fast Forward
Seating capacity: 4
A cosy exposed brick meeting room on the first floor of our main building near the library. With a connected TV, large white board and window.
