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Canada's Funniest VC Firm Takes on Capital Gains Tax with Comedy

Changes to the capital gains tax in summer 2024 shocked and confused a lot of people across Canada.

Rather than just post a commentary in blog format or write an opinion piece in a newspaper, our friends at McRock Capital turned to comedy and came to us with a fun concept.

The idea was to revive a classic comedy sketch called 'Bob and Doug Mackenzie' from SCTV (a show that ran on the CBC in the 80s which launched the careers of now famous folks like Martin Short, Eugene Levy and the duo we represented - Rick Moranis and Dave Thomas.)

Our integrated studio developed the creative into a set with custom artwork and printing for the backdrop, then shot and edited the segment - and it was received with great feedback from McRock's partners and followers.

Here's our case study on the project - with clips from the actual result as well as our client's perspectives.

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Meeting room rentals at StartWell in Toronto

Book any of our meeting rooms or venues on-demand for small or large company gatherings. We include presentation technology with complimentary barista service and a great vibe that your team will love.

  • Level Up

    Level Up

    Level Up

    Seating capacity: 150

    This spacious suite is perfect for all types of large corporate gatherings - from meetings to thought leadership sessions to seminars/trainings to socials. Fully furnished with layout options - plus full AV for stage presentations, content recording and live streaming. The space has a mixture of comfy lounge seating, hightop bar/eating areas and row seating plus a presentation space - all located just above our espresso bar at reception and looking onto King Street from a glass wall.

  • Dedicated Offsite Venue

    Dedicated Offsite Venue

    Dedicated Offsite Venue

    Seating capacity: 100

    Unique private suite with its own retail access from King Street, lounge setup, open concept bar with cold storage, flexible furnishing options for theatre/rows, workshops, cocktails and conferences. Full AV package with professional stage lighting, 2 large connected TVs, mic packages, PA, video conferencing and 3 whiteboards on wheels. 

  • The Third Floor

    The Third Floor

    The Third Floor

    Seating capacity: 50

    Large suite perfect for large team sessions - exposed brick and high ceilings combined with large West facing windows. Three 6-person breakout rooms included, plus open concept lounge and 2 washrooms. 4 large connected TVs with video conferencing and white boards on walls.

  • Bitmap

    Bitmap

    Bitmap

    Seating capacity: 16

    Comfortable large meeting room with large conference setup for 16 people just past our reception cafe. With a large connected TV, video conferencing, 3 white boards and 2 windows.

  • JPEG

    JPEG

    JPEG

    Seating capacity: 10

    A comfy board room featuring exposed brick at the back of the first floor in our main building.  With a large connected TV, video conferencing and 3 white boards.

  • Cube

    Cube

    Cube

    Seating capacity: 12

    A glass-enclosed board room next to the cafe on the first floor of our main building.  With a large connected TV, video conferencing, white board and privacy blinds.

  • Fast Forward

    Fast Forward

    Fast Forward

    Seating capacity: 4

    A cosy exposed brick meeting room on the first floor of our main building near the library. With a connected TV, large white board and window.  

  • Patio

    Patio

    Patio

    Seating capacity: 6

    An intimate board room just past the cafe on the first floor of our main building, across from our common hot desk workspace.  With a large connected TV, white board and sliding glass doors.

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