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On Running - Seasonal showroom popup venue at StartWell

On Running is an athletic shoe and performance sportswear company based in Switzerland - known globally for their unique footwear designs which offer particular cushion to feet before pushing off the ground and onto another step. We began working together in 2022 when the company's Canadian marketing team was looking to craft boutique popup venue experiences for key accounts to discover new products in advance of market release.

Our Event Studio was the perfect fit for their needs and we continue to work together seasonally - leveraging our venue as a turn-key popup solution that comes pre-furnished and lit with powerful audio-visual equipment and services.

Photos the popup venue / showroom solution

On Running's seasonal showroom at StartWell in downtown Toronto

Are you looking for a popup venue?

StartWell has a number of options in downtown Toronto that can help you create all sorts of unique activations, with retail/street access, turn-key audio-visual equipment and furnishings.

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Spatial needs for the actual popup - for merchandise and racking

Merchandise, along with racking systems, needed to be shipped to and picked up from the venue - our street access with parking on site and multiple loading entrances expedited this part of the production. Plus, our main presentation space offers 16 foot ceilings with in-ceiling lighting and projection equipment plus load bearing truss for extra rigging. The walls of the space are curved/corner-less and offer potential for simultaneous media shoots.

Our Event Studio provides the perfect square footage, load in/out workflow and configuration to allow for easy communication between vendors and quick setup and tear-down timelines. Plus, there's plenty of atmosphere when the full setup is complete - giving account holders a compelling environment to experience new products in.

Creating workspace in and next to the showroom popup

Along with just displaying merchandise, the marketing team wanted to use the space to work from when on site - hosting meetings with account holders in person and remotely when needed.

We setup a video conferencing workspace in the middle of the showroom - remote guests could easily be dialled in using provided hardware that offered a 180 degree perspective of the showroom floor and guests seated around the provided conference table.

How we layout the building as a popup venue

Our Event Studio is perfect for hybridised space usage - with two main spaces:

Event Space at StartWell features common areas like this open kitchen

Entrance cafe and lounge - An entrance area with espresso bar served to welcome guests before talking them past a private workspace (flex-partitioned) to the presentation area. The private workspace allows the On Running team to spread out, take calls and focus on work in between meeting sessions.

On Running's seasonal showroom at StartWell in downtown Toronto

Presentation studio - The main presentation area features massive curved/cornerless walls and large floor-to-ceiling curtains for sound dampening. This 2,000 square foot space has a load-bearing ceiling truss for rigged lighting equipment - allowing the StartWell media production team to illuminate the space for instant atmosphere. Plus, our ceiling mounted projectors provide instant branding - with the On Running logo projected on all walls through the racking system.

This area of the building has its own set of double doors for easy load in/out from our on-site parking - so setting up the racking systems and merchandise was easy.

More in It happened at StartWell

Meeting room rentals at StartWell in Toronto

Book any of our meeting rooms or venues on-demand for small or large company gatherings. We include presentation technology with complimentary barista service and a great vibe that your team will love.

  • The StartWell Event Studio

    The StartWell Event Studio

    The StartWell Event Studio

    Seating capacity: 150

    Purpose-built facility for high impact visual presentations, live-streams/broadcasts and memorable corporate events. Detached building with parking on-site, 2 washrooms, open concept kitchenette, flexible furnishing options for theatre/rows, workshops, cocktails, conferences and media shoots. Full AV package with professional theatrical lighting and mics, 4 massive projectors, PA and video conferencing plus white boards on wheels. Cinematic stage production optional.

    From $4,000.00 CAD
    From $4,000.00 CAD
  • Dedicated Offsite Venue

    Dedicated Offsite Venue

    Dedicated Offsite Venue

    Seating capacity: 100

    Unique private suite with its own retail access from King Street, lounge setup, open concept bar with cold storage, flexible furnishing options for theatre/rows, workshops, cocktails and conferences. Full AV package with professional stage lighting, 2 large connected TVs, mic packages, PA, video conferencing and 3 whiteboards on wheels. Cinematic stage production optional.

    From $2,500.00 CAD
    From $2,500.00 CAD
  • The Third Floor

    The Third Floor

    The Third Floor

    Seating capacity: 30

    Large suite perfect for large team sessions - exposed brick and high ceilings combined with large West facing windows. Three 6-person breakout rooms included, plus open concept lounge and 2 washrooms. 4 large connected TVs with video conferencing and white boards on walls.

    From $1,000.00 CAD
    From $1,000.00 CAD
  • Innovation Lab

    Innovation Lab

    Innovation Lab

    Seating capacity: 50

    Large whitewashed standalone space with retail entrance featuring an open concept kitchenette, two washrooms, on site parking plus flexible seating setups - from cocktail to conference tables to row seating available. Large projector with video conferencing, 2 whiteboards on wheels and large windows facing South and East.

    From $2,500.00 CAD
    From $2,500.00 CAD
  • The Loft

    The Loft

    The Loft

    Seating capacity: 20

    Large top floor board room overlooking King Street with internal lounge, washroom and common tables plus 5 large windows facing South and West. 2 Connected TVs, video conferencing, 5 white boards, exposed brick and lots of natural light. 

    From $400.00 CAD
    From $400.00 CAD
  • Level Up

    Level Up

    Level Up

    Seating capacity: 13

    Bright, lofty board room on the second floor of our main building overlooking our cafe and King Street below. With a large connected TV, video conferencing, massive white board, exposed brick and plenty of natural light.

    From $300.00 CAD
    From $300.00 CAD
  • The Green Room

    The Green Room

    The Green Room

    Seating capacity: 10

    Cosy meeting room with mixed lounge and meeting table - on the second floor of our main building. With a large connected TV, video conferencing, 2 white boards, exposed brick and 2 West-facing windows.

    From $300.00 CAD
    From $300.00 CAD
  • JPEG

    JPEG

    JPEG

    Seating capacity: 10

    A comfy board room featuring exposed brick at the back of the first floor in our main building.  With a large connected TV, video conferencing and 3 white boards.

    From $200.00 CAD
    From $200.00 CAD
  • Cube

    Cube

    Cube

    Seating capacity: 10

    A glass-enclosed board room next to the cafe on the first floor of our main building.  With a large connected TV, video conferencing, white board and privacy blinds.

    From $200.00 CAD
    From $200.00 CAD
  • Fast Forward

    Fast Forward

    Fast Forward

    Seating capacity: 4

    A cosy exposed brick meeting room on the first floor of our main building near the library. With a connected TV, large white board and window.  

    From $50.00 CAD
    From $50.00 CAD
  • Patio

    Patio

    Patio

    Seating capacity: 6

    An intimate board room just past the cafe on the first floor of our main building, across from our common hot desk workspace.  With a large connected TV, white board and sliding glass doors.

    From $150.00 CAD
    From $150.00 CAD
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