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Schwarzkopf Professional - Case study of our Event Studio for Training Workshop Events

For the first time, Schwarzkopf Professional was able to bring artists, educators and influencers together in downtown Toronto (Canada) thanks to the versatility which StartWell's Event Studio provides.

This event almost didn't happen until Schwarzkopf found StartWell and worked with our team to plan necessary logistics - it turned out that our Event Studio uniquely had everything this event format needed, in a single place.

Here are just a few of the reasons which enabled the event's blend of hands on training with hair models, presentations and workshops:

  • With 2 main large spaces at the venue, social time and meals could take place separately from training sessions
  • Our dedicated electrical panel for high-powered usage in the studio ensured that haircare professionals could use up to 14 full-powered hair dryers at the same time, with plenty of additional power for other appliances used in training sessions
  • The venue comes with technical production support for media playback and recording (we had two staff running AV and recording content)
  • The main studio space features theatrical (ceiling rigged) lighting and 3 massive full-wall projectors plus in-room audio; so ensuring that the entire group could see presented materials (and presenters) was not a problem
  • We have parking on site and retail/street access - so loading equipment in and out was easy
  • We provided portable hair washing stations (on casters that can be repositioned anywhere on site) - so that demonstrations could be in the middle of the studio, with participants gathered around them to see all angles needed to learn

Presenter Perspectives

Hear from some of the event organizers and hosts who worked in our Event Studio to train artists.

Joey Marchese

Denise Hosni

Ben Mollin

Photos from the event

Our in-house media production team was on the floor at points through the event taking photos of all the action - here are a few example shots we took:

Film stills (from footage we shot during programming

Stills straight out of camera - thanks to our pre-configured multi-camera broadcast installation in the Event Studio, our production team easily captured some great moments throughout the event.

*You can learn more about our video production services, which extend beyond capturing content at events into fully developed original video podcast series and branded entertainement.

More in "It happened at StartWell"

Meeting room rentals at StartWell in Toronto

Book any of our meeting rooms or venues on-demand for small or large company gatherings. We include presentation technology with complimentary barista service and a great vibe that your team will love.

  • The StartWell Event Studio

    The StartWell Event Studio

    The StartWell Event Studio

    Seating capacity: 150

    Purpose-built facility for high impact visual presentations, live-streams/broadcasts and memorable corporate events. Detached building with parking on-site, 2 washrooms, open concept kitchenette, flexible furnishing options for theatre/rows, workshops, cocktails, conferences and media shoots. Full AV package with professional theatrical lighting and mics, 4 massive projectors, PA and video conferencing plus white boards on wheels. Cinematic stage production optional.

  • Level Up

    Level Up

    Level Up

    Seating capacity: 150

    This spacious suite is perfect for all types of large corporate gatherings - from meetings to thought leadership sessions to seminars/trainings to socials. Fully furnished with layout options - plus full AV for stage presentations, content recording and live streaming. The space has a mixture of comfy lounge seating, hightop bar/eating areas and row seating plus a presentation space - all located just above our espresso bar at reception and looking onto King Street from a glass wall.

  • Dedicated Offsite Venue

    Dedicated Offsite Venue

    Dedicated Offsite Venue

    Seating capacity: 100

    Unique private suite with its own retail access from King Street, lounge setup, open concept bar with cold storage, flexible furnishing options for theatre/rows, workshops, cocktails and conferences. Full AV package with professional stage lighting, 2 large connected TVs, mic packages, PA, video conferencing and 3 whiteboards on wheels. 

  • The Third Floor

    The Third Floor

    The Third Floor

    Seating capacity: 50

    Large suite perfect for large team sessions - exposed brick and high ceilings combined with large West facing windows. Three 6-person breakout rooms included, plus open concept lounge and 2 washrooms. 4 large connected TVs with video conferencing and white boards on walls.

  • Bitmap

    Bitmap

    Bitmap

    Seating capacity: 16

    Comfortable large meeting room a large conference setup for 16 people just past our reception cafe. With a large connected TV, video conferencing, 3 white boards and 2 windows.

  • JPEG

    JPEG

    JPEG

    Seating capacity: 10

    A comfy board room featuring exposed brick at the back of the first floor in our main building.  With a large connected TV, video conferencing and 3 white boards.

  • Cube

    Cube

    Cube

    Seating capacity: 12

    A glass-enclosed board room next to the cafe on the first floor of our main building.  With a large connected TV, video conferencing, white board and privacy blinds.

  • Fast Forward

    Fast Forward

    Fast Forward

    Seating capacity: 4

    A cosy exposed brick meeting room on the first floor of our main building near the library. With a connected TV, large white board and window.  

  • Patio

    Patio

    Patio

    Seating capacity: 6

    An intimate board room just past the cafe on the first floor of our main building, across from our common hot desk workspace.  With a large connected TV, white board and sliding glass doors.

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