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Schwarzkopf Professional - Case study of our Event Studio for Training Workshop Events

For the first time, Schwarzkopf Professional was able to bring artists, educators and influencers together in downtown Toronto (Canada) thanks to the versatility which StartWell's Event Studio provides.

This event almost didn't happen until Schwarzkopf found StartWell and worked with our team to plan necessary logistics - it turned out that our Event Studio uniquely had everything this event format needed, in a single place.

Here are just a few of the reasons which enabled the event's blend of hands on training with hair models, presentations and workshops:

  • With 2 main large spaces at the venue, social time and meals could take place separately from training sessions
  • Our dedicated electrical panel for high-powered usage in the studio ensured that haircare professionals could use up to 14 full-powered hair dryers at the same time, with plenty of additional power for other appliances used in training sessions
  • The venue comes with technical production support for media playback and recording (we had two staff running AV and recording content)
  • The main studio space features theatrical (ceiling rigged) lighting and 3 massive full-wall projectors plus in-room audio; so ensuring that the entire group could see presented materials (and presenters) was not a problem
  • We have parking on site and retail/street access - so loading equipment in and out was easy
  • We provided portable hair washing stations (on casters that can be repositioned anywhere on site) - so that demonstrations could be in the middle of the studio, with participants gathered around them to see all angles needed to learn

Presenter Perspectives

Hear from some of the event organizers and hosts who worked in our Event Studio to train artists.

Erinn De Luca

Joey Marchese

Denise Hosni

Ben Mollin

Photos from the event

Our in-house media production team was on the floor at points through the event taking photos of all the action - here are a few example shots we took:

Film stills (from footage we shot during programming

Stills straight out of camera - thanks to our pre-configured multi-camera broadcast installation in the Event Studio, our production team easily captured some great moments throughout the event.

*You can learn more about our video production services, which extend beyond capturing content at events into fully developed original video podcast series and branded entertainement.

More in "It happened at StartWell"

Meeting room rentals at StartWell in Toronto

Book any of our meeting rooms or venues on-demand for small or large company gatherings. We include presentation technology with complimentary barista service and a great vibe that your team will love.

  • The StartWell Event Studio

    The StartWell Event Studio

    The StartWell Event Studio

    Seating capacity: 150

    Purpose-built facility for high impact visual presentations, live-streams/broadcasts and memorable corporate events. Detached building with parking on-site, 2 washrooms, open concept kitchenette, flexible furnishing options for theatre/rows, workshops, cocktails, conferences and media shoots. Full AV package with professional theatrical lighting and mics, 4 massive projectors, PA and video conferencing plus white boards on wheels. Cinematic stage production optional.

    From $4,000.00 CAD
    From $4,000.00 CAD
  • Dedicated Offsite Venue

    Dedicated Offsite Venue

    Dedicated Offsite Venue

    Seating capacity: 100

    Unique private suite with its own retail access from King Street, lounge setup, open concept bar with cold storage, flexible furnishing options for theatre/rows, workshops, cocktails and conferences. Full AV package with professional stage lighting, 2 large connected TVs, mic packages, PA, video conferencing and 3 whiteboards on wheels. Cinematic stage production optional.

    From $2,500.00 CAD
    From $2,500.00 CAD
  • The Third Floor

    The Third Floor

    The Third Floor

    Seating capacity: 30

    Large suite perfect for large team sessions - exposed brick and high ceilings combined with large West facing windows. Three 6-person breakout rooms included, plus open concept lounge and 2 washrooms. 4 large connected TVs with video conferencing and white boards on walls.

    From $1,000.00 CAD
    From $1,000.00 CAD
  • Innovation Lab

    Innovation Lab

    Innovation Lab

    Seating capacity: 50

    Large whitewashed standalone space with retail entrance featuring an open concept kitchenette, two washrooms, on site parking plus flexible seating setups - from cocktail to conference tables to row seating available. Large projector with video conferencing, 2 whiteboards on wheels and large windows facing South and East.

    From $2,500.00 CAD
    From $2,500.00 CAD
  • The Loft

    The Loft

    The Loft

    Seating capacity: 20

    Large top floor board room overlooking King Street with internal lounge, washroom and common tables plus 5 large windows facing South and West. 2 Connected TVs, video conferencing, 5 white boards, exposed brick and lots of natural light. 

    From $400.00 CAD
    From $400.00 CAD
  • Level Up

    Level Up

    Level Up

    Seating capacity: 13

    Bright, lofty board room on the second floor of our main building overlooking our cafe and King Street below. With a large connected TV, video conferencing, massive white board, exposed brick and plenty of natural light.

    From $300.00 CAD
    From $300.00 CAD
  • The Green Room

    The Green Room

    The Green Room

    Seating capacity: 10

    Cosy meeting room with mixed lounge and meeting table - on the second floor of our main building. With a large connected TV, video conferencing, 2 white boards, exposed brick and 2 West-facing windows.

    From $300.00 CAD
    From $300.00 CAD
  • JPEG

    JPEG

    JPEG

    Seating capacity: 10

    A comfy board room featuring exposed brick at the back of the first floor in our main building.  With a large connected TV, video conferencing and 3 white boards.

    From $200.00 CAD
    From $200.00 CAD
  • Cube

    Cube

    Cube

    Seating capacity: 10

    A glass-enclosed board room next to the cafe on the first floor of our main building.  With a large connected TV, video conferencing, white board and privacy blinds.

    From $200.00 CAD
    From $200.00 CAD
  • Fast Forward

    Fast Forward

    Fast Forward

    Seating capacity: 4

    A cosy exposed brick meeting room on the first floor of our main building near the library. With a connected TV, large white board and window.  

    From $50.00 CAD
    From $50.00 CAD
  • Patio

    Patio

    Patio

    Seating capacity: 6

    An intimate board room just past the cafe on the first floor of our main building, across from our common hot desk workspace.  With a large connected TV, white board and sliding glass doors.

    From $150.00 CAD
    From $150.00 CAD
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