How Canon launched its R series cameras in Toronto at StartWell

Canon’s Creator Lab gives content creators access to gear, education, and support to expand skills and knowledge – in Fall 2022 their EOS R System Road Trip travelled across Canada to introduce photographers to their new EOS R lineup of full-frame mirrorless camera bodies and a range of lenses, and the Toronto stop was at StartWell’s dedicated media production facility.

Hundreds of professionals and photography hobbyists registered in advance for a 45-minute session with either the Canon EOS R5 or EOS R6. Attendees chose between 3 shooting environments when they arrived at StartWell Studios: open shoot (outdoors in the neighbourhood), portrait studio or DIY creative studio. In addition to the cameras, the road crew packed a variety of Canon lenses for attendees to use and registrants were welcomed to bring their own lenses to try with the new bodies.

After checking in, attendees grabbed gear and roamed through the 4 setups provided in our massive white cyclorama – two portrait setups with multiple modified strobe/flash lights plus 2 DIY creative setups to test product and model photography using RGBW panels and props.

StartWell’s production team and Canon specialists were on site to answer product questions, offer creative insights for studio setups and deep clean equipment after each use – all in all, every attendee seemed to have a really engaging, fun time exploring creative possibilities whilst also meeting each other whilst on site.

Some photos from the event

Meeting room rentals at StartWell in Toronto

Book any of our meeting rooms or venues on-demand for small or large company gatherings. We include presentation technology with complimentary barista service and a great vibe that your team will love.

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