How McRock Capital turned to StartWell Studios for a unique holiday music video

December 19, 2022

McRock Capital is the first investment company in Canada to focus on 'Digital Industrial' as a category.

Every year its cofounders (Scott MacDonald and Whitney Rockley) create a fun holiday music video and this year we produced it for them at StartWell at our dedicated studio for stills and motion on Niagara Street in downtown Toronto.

With costumes, multiple lighting setups and music instrument props - it was our kind of crazy fun time!

Transcript

Whitney Rockley - The shoot was spectacular. I can't believe that we've actually been here for almost six hours because it feels like it's been one. So the shoot very creative, very organized, all the different scenes were scripted perfectly and we just follow that and I couldn't get over how unique each of the shots were and how you figured out the lighting and the angles in such a way that we actually didn't have to do many takes at all because we could kind of, we could kind of hit it.

Scott MacDonald - There was one part where we threw ping pong balls at Wednesday, and we didn't even plan for it. It was

Whitney Rockley Awesome to be in a space that is comfortable and creative. There's lots of room to go and put all your clothes and your accessories out on the tables you can change freely. And there's separate rooms so you can do a privately with bathroom and then you come into the space with the white wall and you just feel like you're floating.

Scott MacDonald - Wow. Just a wow factor and the quality of the equipment, the sound, the cameras, the lighting. It's unbelievable, except there's only one word for it and it's super, super, super two words, two words.

McRock 2022 Holiday Music Video

BTS Photos

Behind the scenes - producing McRock Capital's 2022 Holiday Music Video at StartWell

Production Stills

Stills from the 2022 McRock Capital Holiday Music Video - produced by StartWell

Meeting room rentals at StartWell in Toronto

Book any of our meeting rooms or venues on-demand for small or large company gatherings. We include presentation technology with complimentary barista service and a great vibe that your team will love.

The StartWell Event Studio

The StartWell Event Studio

Seating capacity: 150
Purpose-built facility for high impact visual presentations, live-streams/broadcasts and memorable corporate events. Detached building with parking on-site, 2 washrooms, open concept kitchenette, flexible furnishing options for theatre/rows, workshops, cocktails, conferences and media shoots. Full AV package with professional theatrical lighting and mics, 4 massive projectors, PA and video conferencing plus white boards on wheels. Cinematic stage production optional.
Level Up

Level Up

Seating capacity: 150
This spacious suite is perfect for all types of large corporate gatherings - from meetings to thought leadership sessions to seminars/trainings to socials. Fully furnished with layout options - plus full AV for stage presentations, content recording and live streaming. The space has a mixture of comfy lounge seating, hightop bar/eating areas and row seating plus a presentation space - all located just above our espresso bar at reception and looking onto King Street from a glass wall.
Dedicated Offsite Venue

Dedicated Offsite Venue

Seating capacity: 100
Unique private suite with its own retail access from King Street, lounge setup, open concept bar with cold storage, flexible furnishing options for theatre/rows, workshops, cocktails and conferences. Full AV package with professional stage lighting, 2 large connected TVs, mic packages, PA, video conferencing and 3 whiteboards on wheels.
The Third Floor

The Third Floor

Seating capacity: 50
Large suite perfect for large team sessions - exposed brick and high ceilings combined with large West facing windows. Three 6-person breakout rooms included, plus open concept lounge and 2 washrooms. 4 large connected TVs with video conferencing and white boards on walls.
Bitmap

Bitmap

Seating capacity: 16
Comfortable large meeting room a large conference setup for 16 people just past our reception cafe. With a large connected TV, video conferencing, 3 white boards and 2 windows.
JPEG

JPEG

Seating capacity: 10
A comfy board room featuring exposed brick at the back of the first floor in our main building. With a large connected TV, video conferencing and 3 white boards.
Cube

Cube

Seating capacity: 12
A glass-enclosed board room next to the cafe on the first floor of our main building. With a large connected TV, video conferencing, white board and privacy blinds.
Fast Forward

Fast Forward

Seating capacity: 4
A cosy exposed brick meeting room on the first floor of our main building near the library. With a connected TV, large white board and window.
Patio

Patio

Seating capacity: 6
An intimate board room just past the cafe on the first floor of our main building, across from our common hot desk workspace. With a large connected TV, white board and sliding glass doors.

1 9

Transcript

McRock 2022 Holiday Music Video

More in "It happened at StartWell"

Meeting room rentals at StartWell in Toronto